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4 Steps to Viral Marketing Success

So You Want To Be a Viral Marketing Rockstar. Everyone wants a viral hit. If you are in marketing, the dream of having a campaign go viral is undoubtedly on your wish list. Last year’s ALS #IceBucketChallenge reminded us just how powerful and influential viral can be to spread the word to mass audiences. But […]

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What Big Data Means for Social Media Marketers

Here’s an amazing Big Data statistic.  Did you know that 90 percent of the world’s data has been generated in the past two years and that it’s now doubling in size every two years? Online consumer data is growing exponentially every single minute of every single day.  Every 60 seconds across the Internet there are now more than 4,000,000 […]

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Six Steps to a Content Marketing Strategy

Looking ahead to 2015 and beyond, brands that are going to find greater success with their ongoing digital marketing efforts will be the ones who have a strategic vision and plan for implementing content marketing.  If you are not already experimenting with processes and workflow, performing tests and trials, documenting best practices, and quantifying results, […]

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Is Real-Time Marketing Ready For Prime Time?

Over the last several years, the concept of real-time marketing has taken on new meaning and urgency within marketing circles worldwide.  The concept itself may not be necessarily new, but the discussion surrounding real-time marketing has recently come back into vogue as the result of a single tweet on social media. Definitions and even the […]

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Should All Brands Be On Facebook…

No doubt for some this may be a sensitive or even a controversial topic. There appears to be a herd mentality Facebook is where all social media efforts should originate. The post topic came to light recently when analyzing social media performance for several well known consumer brands over the last year. What was discovered, […]

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Still Struggling with Social Media? You Are Not Alone.

Billions of consumers around the world and across all demographics are continuing to use social media in record breaking numbers.  You’ve seen all the latest statistics.  Global Web Index reports 72% of all online Internet users are now active with social media.  If that doesn’t put it into perspective, a recent Gallop study reported some amazing […]