At the Intersection of Digital Strategy, Execution & ROI.
Looking ahead to 2015 and beyond, brands that are going to find greater successful with their ongoing digital marketing efforts will be the ones who have a strategic vision and plan for implementing content marketing. If you are not already experimenting with processes and workflow, performing tests and trials, documenting best practices, and quantifying results, […]
Over the last several years, the concept of real-time marketing has taken on new meaning and urgency within marketing circles worldwide. The concept itself may not be necessarily new, but the discussion surrounding real-time marketing has recently come back into vogue as the result of a single tweet on social media. Definitions and even the […]
No doubt for some this may be a sensitive or even a controversial topic. There appears to be a herd mentality Facebook is where all social media efforts should originate. The post topic came to light recently when analyzing social media performance for several well known consumer brands over the last year. What was discovered, […]
Billions of consumers around the world and across all demographics are continuing to use social media in record breaking numbers. You’ve seen all the latest statistics. Global Web Index reports 72% of all online Internet users are now active with social media. If that doesn’t put it into perspective, a recent Gallop study reported some amazing […]